Seizing the Moment in Sneaker Speculation

HypDx is a platform empowering sneaker enthusiasts with the tools to navigate and profit from the booming sneaker resale market. By uniting the worlds of streetwear and cryptocurrency, we're creating a new era of speculation and trading.

This project was a team effort with the brand guideline and animation was done by 2 more designer in the team and I was primarily focusing on creating art direction, working on UI, hover states and micro interactions & prototyping for the currently active prelaunch website for Hypdx.
The client requirement was to have a Japanese style in terms of colour and minimal art direction. so we used origami style for primary animated illustrations and also for the tessellation and patterns.